Choose Wisely: Your Domain Name is a Marketing Tool

Domain names that include common keywords can improve a site's ranking in search results returned by major search engines. Many large search directories will not list a site that does not have its own domain name. As well, domain names are easy to remember and customers may not have to search at all to find you.
Having a domain name means you can change web hosting services without losing customers. Your new web hosting service will point people to the same web site. This way, you can to change hosting services to find a better deal, or receive better service without losing viewers or breaking links. Without a domain name, your web site name (URL) changes each time you move, which is confusing to customers.

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